Business marketing strategies are always evolving. And when it comes to product sampling, it has been a tried-and-true marketing tactic for decades. Nobody can say no and just ignore a tempting bathroom gift basket or maybe a delicious sample from a known pastry brand. And just like the marketing strategies, product sampling, must evolve to meet the demands of the digital age.
Digital Product Sampling
Digital product sampling is a marketing method that will allow brands to narrow down their target audience and reach them in a more effective manner. This is done through analytics and other factors involved. Product sampling has been done for ages. If you have noticed while you go grocery shopping, brands are using product testers and take-home samples to encourage shoppers to try what they can offer. This though is the traditional way of sampling. And because technology is continuously evolving, brands have to think outside the box.
The Rise of Digital Product Sampling
Companies needed to discover other unique strategies to stay relevant in the market. They have to be on top of their game or else they will be left out since the majority of the consumers these days are now on the internet. And this is when digital product sampling started. Digital product sampling provides the much-needed data and analytics that will allow brands to track what the consumer wants and their shopping behavior.
And because of this, businesses will now have the capability to reach and target certain consumer groups and demographics through digital product sampling. Brands can provide the products that their target consumer group prefers through this unique marketing strategy. And in return, this marketing strategy speeds up the process of getting the product to the mainstream.
How Digital Product Sampling Works
First, the brand needs to identify what product they want to distribute, and why. Having the answer to these questions before giving out any free samples is crucial. Simply because digital product sampling is data-driven. Identifying the target audience will be next. Once that is taken care of, the final step is to pick the right platform to use for digital sampling. This will help you easily achieve your sampling goals.
Digital Product Sampling – Is It For You?
Giving away free samples may appear risky and not really cost-efficient. But the benefit behind it will all be worth it. Through the years, digital product sampling has been shown to yield higher conversion rates compared to any other marketing method. That is why this is crucial when the brand is launching a new product into the market. This minimized the risks during and after the launch. Brands will have an idea of how the consumer perceives the products and if any improvement needs to be done.